Mark Brand

“Mark Brand” - Teaser - 2021

Mark Brand is a hybrid body of work associating an artistic production with a promotion exploiting the language of branding, then used as artistic material. The heart of the installation is a video bringing together the artworks and a series of messages, logos and derived objects used in a narrative process that makes the brand oscillate between artistic discourse and a commercial product.

Mark Brand is the name of a brand. It is also the character who embodies it, whose effigy is an ultra-realistic silicone mask representing an elderly male person.

Mark Brand, with his plural and ambivalent identity, asks himself abstract questions about his evolution within a media and a brand, about his life as a role model and his awareness as an influencer, revealing a particular emotional relationship to consumer products and their media representations.

📷 Installation View - “Mark Brand” at Ballroom Gallery, Bruxelles - 2022

Mark Brand is the name of a brand,
Mark Brand is the character that embodies it.
Mark Brand is real but deeply immaterial.
Mark Brand is digital but physical.
Mark Brand presents unique products.
Mark Brand has no place to live.
Mark Brand is an interface in which you project yourself.
Mark Brand is the brand itself, its branding.
Mark Brand is its own content & communication.
Mark Brand is a product itself.
Mark Brand is part of a system from which he cannot escape.
Mark Brand has no identity, but is an identity.
Mark Brand is singular but normal.
Mark Brand can represent luxury or mainstream.
Mark Brand is made up of biology or synthetic.
Mark Brand is symbolically commercial.
Mark Brand believes in something beyond his control.
Mark Brand would like to be bored.
Mark Brand would like to know what it’s like to feel.
Mark Brand is somewhere between the present and the future.
Mark Brand only gets emotional if you give him emotion.
Mark Brand is only as valuable as you give him.
Mark Brand is connected between several attentions.