A BOX IS A BOX IS A BOX
«A box is a box is a box», a video installation born from a collaboration between Harold Lechien, Frizbee Ceramics and Gabriel René Franjou.
📷 Installation View “ A BOX IS A BOX IS A BOX” at Transmediale, 2024. Curated by Jade Barget - 📷 Elodie Meunier, WBI
INTENTION
The main players in online sales enjoy a stranglehold on contemporary commerce. Alongside the considerable quantity of products delivered every day, a large part of their catalog simply remains ignored or abandoned. Unsold items are sometimes destroyed, and the return rate on sales nears 20%. E-commerce companies call upon others, specialized in inventory clearance, to repackage and resell these articles in more or less random batches.
For A BOX IS A BOX IS A BOX, the artists purchased some of these randomized lots and filmed their unboxing in the exhibition space. As we attempt to breach the circulation of goods, an additional link infiltrates its abstract and crushing logic ; and by distorting amateur unboxing videos shared on the internet, experience takes over : the tactile, material, and sensory experience of opening, discovering and accumulating stuff - because that’s what it is, mostly : just stuff. As we fluctuate between euphoria and nihilism, we are brought to feel the absurd emotion of global production and consumption.
First show “A BOX IS A BOX IS A BOX” at Espace Triphasé - 09.2022
📷 Installation View “ A BOX IS A BOX IS A BOX” at Espace Triphasé - 2022
